Everybody knows Kellog’s cornflakes − or Bircher muesli . Or, at least, thinks he or she knows. There are two landmark cereals, muesli and cornflakes, that have been distributed and copied world wide − as seemingly simple, harmless breakfast dishes. They are way more than that: they are wonderful examples of great misunderstandings, the relationship between food and moral values, and the brainchildren of two diet-experts.

post theater has researched Harvey Kellog and Max Bircher and their food inventions − and how families, followers, friends and frauds have transformed these ideas to commercial mass consumer products. post theater then created a performative installation to share their insights and the food at its core with the audience.
There is pavilion in a lobby of a museum or a theater or in a public park. It looks like a box, or a monument, or a food kiosk, with an empty space in the middle and four walls that encases around.. It is made out of bright, natural wood, but somehow futuristic.
There is a man in a white lab coat inside of the object mixing ingredients and serving over the counter like a bartender. All in all, the atmosphere of the joint is very noble. Around the object there are menus hanging, explaining bizarre dishes − a variety of up to 100 different cereal combinations. People hang out, while they eat their mueslis from beautifully designed dishes.